Building a Minimal Viable Product? Three Reasons to Choose Ruby on Rails


Speed

When developing a Minimal Viable Product (MVP), it’s usually best to release your web application quickly in order to test the marketability of your idea. Developing an application with Rails is usually much faster than if you would have used another programming language.

Cost

It’s possible to develop an application using Rails in a shorter time than if you used other programming languages. The time saved developing the application reduces the development cost. There is an an old saying: “Time is Money”

Easy to expand

It’s possible to expand Minimal Viable Product (MVP) into full-featured Ruby on Rails web application. There is no reason to start over when you expand the Minimal Viable Product.


WordPress NextGEN Gallery Plugin SQL Injection Vulnerability

A new SQL injection vulnerability was found in the WordPress NextGEN Gallery plugin. NextGEN is a very popular WordPress plugin that has well over 1 million active installs.

In order to protect your website, users of the NextGEN plugin should immediately update to version 2.1.79. This is a very severe vulnerability, so we are expecting a large amount of website will be compromised.

The experts at Downing Media are always available if you need help updating the plugins or conducting a security audit your website. We also have the ability to clean hacked website or websites with viruses.


Why Mobile Friendly Websites Are Important

In 2016, mobile and tablet internet usage exceeds desktop for first time worldwide!

“This should be a wake up call especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly. Many older websites are not,” commented Aodhan Cullen, CEO, StatCounter.Mobile SEO Website Traffic Trends
Read more about mobile and traffic overtaking desktop traffic at Stat Counter

Google’s promotional materials that clearly illustrate the importance of mobile optimization:

  • Today, more people search on mobile phones than computers.
  • People are five times more likely to leave a site if it isn’t mobile-friendly.
  • Over half of mobile users will leave a website if it takes longer than three seconds to load.

I need to rank better on Google, but I don’t have a mobile friendly website. What are my options?

Small businesses have a few option when they want to optimize their website for mobile phones in order to rank better on Google and . They can either convert their existing design to a mobile friendly responsive design or start a new website design from scratch.

After analyzing your existing website, the expert website designers at Downing Media, will go over the pros and cons of both options. In many instances, a mobile friendly responsive conversions along with some minor design changes is all you will need to fulfill the requirements Google recommends.


Google Starting to Focus on Mobile Content! Is Your Website Responsive?

Google is starting to look at mobile content first, rather than desktop content, when indexing search results.

Google wrote:

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

The change means, Google will use your mobile content when deciding how to rank your website regardless the size of the screen you are using.

Websites with a mobile version or responsive websites will benefit from the new search engine optimization algorithm. If you do not have a responsive website or a website with a mobile version then you need to consider investing in a responsive conversion. Converting your website to a responsive website is very cost effective compared to starting a new website design from scratch.

Please contact us for more information about the new Google search engine optimization changes and how the new mobile-first change will effect your website rankings.

 


Create a Great Facebook Marketing Plan Using Lookalike Lists

Facebook Lookalike Audience: A powerful tool to expand your targeted marketing lists

STEP 1

Upload your current email list using Facebook’s custom audience feature. Facebook will take your current email list and match them with current Facebook login email addresses who you can then target with your advertising campaign. Don’t expect every email address in your list to match 100%. Business-to-Business lists can expect a match rate of 40% to 65%.

Step 2

Using your custom audience list you can now use Facebook’s lookalike audience tool. Facebook will analyze their extremely large amount of data to find similar Facebook users that match your custom audience.
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You have two options when optimizing your lookalike matches. The first option is to match for reach and the second option is to optimize for similarity. In most cases optimizing for similarity will lower your potential audience, but the matches will fit your current customer base. Most small businesses conducting Facebook marketing should choose matching for similarity because your advertising spend will be less and your conversion ratio will be much higher. Facebook will have your lookalike audience data ready in less than 24 hours.

Step 3

Now it’s time to pinpoint your ad campaign even deeper. Using Facebook’s targeting options you can create a highly focused target audience that produces great ad campaign results.
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