5 Important Search Engine Optimization Terms You Need To Know

 

It’s important to understand what your search engine optimization company is telling you. Here are 5 important terms that will get you off to a great start.

ALT Text/Tag or Attribute is the description of an image in the HTML code that allows search engines to read the description of the image. Unless the image does not load properly, this description is not directly visible on the website. It’s important to add ALT text to images.

Canonical URL is the best available URL where a user can find a specific webpage. A canonical URL is helpful when the same page content can be accessed at more than one URL.

Inbound Links link content from an outside website to your website. It’s important to grow inbound links from other websites that have a higher PageRank than your website.

Internal Links link from one page to another on the same website. Example: Your homepage links to your product page.

Long Tail Keywords are typically two or more words in the phrase that people use to search for a website or business. Long tail keywords are very important these days, because people are using voice search more than ever. Voice searches tend to have more words then searches that are manually typed. In many cases, it’s easier to rank for long tail keywords than a single term.

 

 


Facebook Organic Reach vs Paid Reach

 

What Is Facebook Organic Reach?

Organic reach on Facebook refers to how many people view your posts for free.

What is Facebook Paid Reach?

Paid reach refers to many people you are paying Facebook to see your posts.

Why is Organic Reach Declining?

One reason organic reach is declining is because more content is being posted, and shared. The increase in content limits how much people can view per day. Facebook also keeps changing their algorithm. One example is Facebook currently places an emphasis on video. That means videos generally are shown before other types of posts.

How Can I Increase My Organic Reach?

Producing great content that entices people to share, comment, or like is one of the best ways to increase organic reach. Each time someone shares, likes, or comments on your posts your organic reach is increased.

How Can I Increase My Paid Reach?

The only way to increase your paid reach is paying Facebook to boost your posts. Here is a blog article about saving money on paid Facebook reach.


Save Money on Facebook Ads

Facebook Advertising is a great was to get in front of potential customers with the right message. Here are some tips we have learned while doing Facebook Advertising Campaigns that will save you money while getting better results.

Facebook Power Editor

Don’t click the boost button at the bottom of your post! The boost button at the bottom of the post severely limits your ad options. Power Editor is a Facebook advertising tool designed for larger advertisers who want to create, edit and publish multiple ads at once and have precise control of their campaigns. Other than being quick, and easy the regular boost button doesn’t have any other benefits.

Avoid Text-Heavy Images

Images that are text heavy will cost you more than images with little or no text. Use Facebook’s Image Text Check Tool to get the optimal amount of text in the image. At times, it helps to reduce the text font, so the percentage of text is less. You can use the Facebook Image Test Website by visiting https://www.facebook.com/ads/tools/text_overlay

Adjust the Targeted Demographic

In the following example you can see that males age 25-41 cost .41 per result while females in the same age group only cost .25 per result. If you have a limited ad budget, and your business targets both males and females, then it may make sense to limit the ads that are shown to males. The key is to understand your target audience!

Ad Placement

Monitoring the Cost Per Result or Conversions on each placement will also help you get the most out of your Facebook advertising. If your ads are preforming better on a certain types of devices than others then it may be wise to drop the underperforming devices. For example, if the costs are higher on desktops compared to mobile devices then it may be a good idea to drop the desktop ads. Facebook provides all the information you need to monitor ad placement costs.

Test! Test! Test!

Create multiple ad variations with different copy, images, and headlines. You should monitor your ad campaign daily, and stop the ad variations that have a higher Cost Per Conversion. You will need to have the Facebook Pixel installed to monitor conversions. An alternative to using the Facebook Pixel, is to use the Cost Per Result that Facebook provides. Either way it’s important to test your ads. 


WordPress Version 4.8 Released

WordPress version 4.8 includes many new features that will help those without coding knowledge edit their website. The following is a quick overview of the new features.

Improved Visual Text Editor
The visual editor is now more user-friendly and hassle-free. The improved editor has TinyMCE features that improved the visual editor.

Easier to add Links
The new editor makes it much easier to add links. Clicking on the hyperlinked text area expands the space in preceding the text.

Audio Widget The update includes an audio widget.

Accessibility on the Admin Screen
Headings on the admin screen are now well organized.

Some themes will require updating to make them compatible with the latest WordPress update. As always, it is recommended that you create a backup of your theme and database before attempting a WordPress update.

Here is a great blog post explaining why it is very important to keep your WordPress installation updated.

Why Should I Keep WordPress Updates

Security is arguably the most important reason why you should keep your WordPress website up to date.

WordPress currently powers 23% of all websites in the world. Due to it’s immense popularity, WordPress is a popular target for hackers, malicious code distributors, data thieves, and wanna be hackers.


Use Long-tail Search Phrases to Target Highly Competitive Keywords

What Are Long-tail Keyword or Long-tail Phrase?

Long-tail keywords are search phrases that contain three or more words. Most searches are done via mobile devices and contain a search phrase and not just one keyword.

How to Implement Long-tail Search Phrases When Conducting Search Engine Optimization

The first step is to figure some of the top long-tail search phrases. Head over to google and enter the main keyword that you want to target. Google will usually give you some examples of related searches that contain long-tail keywords. This is a very good starting point.

In this example we searched for “miami real estate.” Google then provides three other search phrases that is a good starting point for your custom blog content or even content for your main pages.

Benefits of Long-tail Search Phrases or Long-Tail Keywords

The biggest and most important benefit is lower keyword competition! As we mention previously, long-tail keywords usually have lower competition than a keyword with only one word.

Downing Media is an experienced internet development and internet marketing company. We develop strategies for both large and small business that drive traffic and sales! Contact us today for a free consultation.