Local Mulch Company Doubles Website Traffic!

Earlier this summer, Lake County Landscape & Supply hired us to develop a long-term internet marketing strategy. After we went live with their new website, we agreed to roll out the marketing strategy in phases. The first phase has been local search engine optimization. We are happy to report their traffic increased 162.5% in the first month!

More Local Traffic = More Sales
How many sales do you need to make per month in order to make a return on your SEO investment?

We Can Make You Money

It’s Currently Illegal To Allow Dogs On A Restaurant Or Bar Patio

Under the current Ohio law, dogs are prohibited on a restaurant, or bar patio. Representative Laura Lanese, introduced a bill would alter the current law, so business owners would have the choice to allow them on their patio.

Even if the city does not strictly enforce the current ban, it’s technically illegal. A business owner that holds a “yappy hour, or ‘pup crawl” at their establishment could be increasing their exposure to a lawsuit if a patron was bitten or injured by a dog on their patio.

Proposed Ohio House Bill 263

Section 1. That section 3717.14 of the Revised Code be
enacted to read as follows:
Sec. 3717.14. (A) Notwithstanding any other provision of
the Revised Code to the contrary, the director of agriculture,
the director of health, or a board of health shall not adopt any
rule or issue or enforce any order prohibiting an owner, keeper,
or harborer of a dog from taking the dog in an outdoor dining
area of a retail food establishment or food service operation. A
retail food establishment or food service operation may refuse
to allow a dog in an outdoor eating area of the establishment or
operation unless the dog is a service dog.
(B) As used in this section, “service dog” means any dog
that is individually trained for the benefit of an individual
with a disability to do work or perform tasks that are directly related to the individual’s disability.

5 Mobile-First Search Engine Optimization Tips

Mobile devices are used more than traditional computers for web browsing, so it makes sense to optimize for mobile first.

  1. Measuring traffic rates, landing page visits, engagement rates, conversions and revenue rates for mobile devices, and desktops separately is essential in the mobile first market. This will give you a clearer picture of how well you’re reaching mobile customers.
  2. Test your website pages Into Google’s Mobile-friendly Test website. Make sure you test more than the homepage url. Just because one page is mobile friendly does not mean all pages are mobile friendly.
  3. Make sure the mobile content is the same as the desktop version. Having different content for mobile, and desktop is a major issue when trying to rank on Google. Just don’t do it; Make sure the content is the same on both versions
  4. Optimize On-Site content for mobile first. Since the majority of searches are done on mobile devices, it makes sense to put your effort into mobile first.
  5. Optimize On-Site content for mobile first. Since the majority of searches are done on mobile devices, it makes sense to put your effort into mobile first.

CLICK HERE For future reference download the graphic below as a PDF

How to Use Reciprocity in Your Social Media Marketing Campaigns

The Value Of Reciprocity Experiment

Dennis Regan, used an art appreciation experiment to demonstrated the power of the reciprocity principle. In the experiment, people were told to judge art quality with a partner, who was a research assistant. The other person didn’t know their partner was a research assistant.
The research assistant would leave the room and return a little while later with something to drink for half the subjects. The other half wouldn’t receive anything.

At the conclusion of the rating exercise, the assistant asked the subjects if they would purchase raffle tickets. The subjects who had received the free drink purchased more tickets than the group that didn’t receive the free drink.

How You Can Use Reciprocity To Increase Sales?

You shouldn’t always use the heavy handed-sales approach. Give potential customers something without the sales pitch, and you will be more likely to convert them into a paying customer.

High Bounce Rates Usually Traced Back To Unclear, Cluttered, Or Too Much Information

In Jonathon Clark’s Medium article titled “Understanding the Psychology of Choice Can Rock Your Marketing”, he touches on the subject on bounce rates, and how they may be tied to unclear, cluttered, or too much information.

“Sites with a high bounce rate (when a visitor leaves a site without clicking any links), can usually be traced back to either unclear, cluttered, or too much information.”

I’ve personally seen business owners make the mistake of adding too much information on one page, or adding complex information that the visitor does not understand. Don’t leave it up to the visitor to navigate a complex page.

You need to direct the user to the choice you want them to make. Do you want the visitors email address, make a purchase or view another page? Make it easy for the visitor by having a uncluttered page with just the right amount of information.

We are a big proponent of clean east to navigate websites, because in our experience those types of websites convert a higher percentage of visitors.