Create a Great Facebook Marketing Plan Using Lookalike Lists

Facebook Lookalike Lists: A powerful tool to expand your targeted marketing lists

STEP 1

Upload your current email list using Facebook’s custom lookalike list feature. Facebook will take your current email list and match them with current Facebook login email addresses who you can then target with your advertising campaign. Don’t expect every email address in your list to match 100%. Business-to-Business lists can expect a match rate of 40% to 65%.

Step 2

Using your custom audience list you can now use Facebook’s lookalike audience tool. Facebook will analyze their extremely large amount of data to find similar Facebook users that match your custom audience.
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You have two options when optimizing your lookalike matches. The first option is to match for reach and the second option is to optimize for similarity. In most cases optimizing for similarity will lower your potential audience, but the matches will fit your current customer base. Most small businesses conducting Facebook marketing should choose matching for similarity because your advertising spend will be less and your conversion ratio will be much higher. Facebook will have your lookalike audience data ready in less than 24 hours.

Step 3

Now it’s time to pinpoint your ad campaign even deeper. Using Facebook’s targeting options you can create a highly focused target audience that produces great ad campaign results.
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Benefits of Google AdWords Sitelinks

What are the benefits of Google AdWords Sitelinks?

    • Get more relevant customers to your website by using Sitelinks to
      expand the message around your product or service

 

    • Improve the profitability of your search campaigns by boosting your ad’s
      clickthrough rate by around 10-20%

 

    • Improve your ads‚Äô conversion rates with highly
      relevant landing pages

 

    • Highlight promotions – this allows you to update
      your ads with seasonal or promotional offers without
      making changes to your keywords

 

Download our Free Google AdWords Sitelinks PDF.

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