In Jonathon Clark’s Medium article titled “Understanding the Psychology of Choice Can Rock Your Marketing”, he touches on the subject on bounce rates, and how they may be tied to unclear, cluttered, or too much information.
“Sites with a high bounce rate (when a visitor leaves a site without clicking any links), can usually be traced back to either unclear, cluttered, or too much information.”
I’ve personally seen business owners make the mistake of adding too much information on one page or adding complex information that the visitor does not understand. Don’t leave it up to the visitor to navigate a complex page.
You need to direct the user to the choice you want them to make. Do you want the visitors’ email address, make a purchase or view another page? Make it easy for the visitor by having an uncluttered page with just the right amount of information.
We are a big proponent of clean east to navigate websites because in our experience those types of websites convert a higher percentage of visitors.
It’s important to understand what your search engine optimization company is telling you. Here are 5 important terms that will get you off to a great start.
ALT Text/Tag or Attribute is the description of an image in the HTML code that allows search engines to read the description of the image. Unless the image does not load properly, this description is not directly visible on the website. It’s important to add ALT text to images.
Canonical URL is the best available URL where a user can find a specific webpage. A canonical URL is helpful when the same page content can be accessed at more than one URL.
Inbound Links link content from an outside website to your website. It’s important to grow inbound links from other websites that have a higher PageRank than your website.
Internal Links link from one page to another on the same website. Example: Your homepage links to your product page.
Long Tail Keywords are typically two or more words in the phrase that people use to search for a website or business. Long tail keywords are very important these days, because people are using voice search more than ever. Voice searches tend to have more words then searches that are manually typed. In many cases, it’s easier to rank for long tail keywords than a single term.
Organic reach on Facebook refers to how many people view your posts for free.
What is Facebook Paid Reach?
Paid reach refers to many people you are paying Facebook to see your posts.
Why is Organic Reach Declining?
One reason organic reach is declining is that more content is being posted, and shared across the internet. The increase in content limits how much people can view per day. Facebook also keeps changing their algorithm. One example is Facebook currently places an emphasis on video. That means videos generally are shown before other types of posts.
How Can I Increase My Organic Reach?
Producing great content that entices people to share, comment, or like is one of the best ways to increase organic reach. Each time someone shares, likes, or comments on your posts your organic reach is increased.
How Can I Increase My Paid Reach?
The only way to increase your paid reach is paying Facebook to boost your posts. Here is a blog article about saving money on paid Facebook reach.
Facebook Advertising is a great was to get in front of potential customers with the right message. Here are some tips we have learned while doing Facebook Advertising Campaigns that will save you money while getting better results.
Facebook Power Editor
Don’t click the boost button at the bottom of your post! The boost button at the bottom of the post severely limits your ad options. Power Editor is a Facebook advertising tool designed for larger advertisers who want to create, edit and publish multiple ads at once and have precise control of their campaigns. Other than being quick, and easy the regular boost button doesn’t have any other benefits.
Avoid Text-Heavy Images
Images that are text heavy will cost you more than images with little or no text. Use Facebook’s Image Text Check Tool to get the optimal amount of text in the image. At times, it helps to reduce the text font, so the percentage of text is less. You can use the Facebook Image Test Website by visiting https://www.facebook.com/ads/tools/text_overlay
Adjust the Targeted Demographic
In the following example you can see that males age 25-41 cost .41 per result while females in the same age group only cost .25 per result. If you have a limited ad budget, and your business targets both males and females, then it may make sense to limit the ads that are shown to males. The key is to understand your target audience!
Monitoring the Cost Per Result or Conversions on each placement will also help you get the most out of your Facebook advertising. If your ads are preforming better on a certain types of devices than others then it may be wise to drop the underperforming devices. For example, if the costs are higher on desktops compared to mobile devices then it may be a good idea to drop the desktop ads. Facebook provides all the information you need to monitor ad placement costs.
Test! Test! Test!
Create multiple ad variations with different copy, images, and headlines. You should monitor your ad campaign daily, and stop the ad variations that have a higher Cost Per Conversion. You will need to have the Facebook Pixel installed to monitor conversions. An alternative to using the Facebook Pixel, is to use the Cost Per Result that Facebook provides. Either way it’s important to test your ads.
WordPress version 4.8 includes many new features that will help those without coding knowledge edit their website. The following is a quick overview of the new features.
Improved Visual Text Editor
The visual editor is now more user-friendly and hassle-free. The improved editor has TinyMCE features that improved the visual editor.
Easier to add Links
The new editor makes it much easier to add links. Clicking on the hyperlinked text area expands the space in preceding the text.
Audio Widget The update includes an audio widget.
Accessibility on the Admin Screen
Headings on the admin screen are now well organized.
Some themes will require updating to make them compatible with the latest WordPress update. As always, it is recommended that you create a backup of your theme and database before attempting a WordPress update.
Here is a great blog post explaining why it is very important to keep your WordPress installation updated.