Google is starting to look at mobile content first, rather than desktop content, when indexing search results.
To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.
The change means, Google will use your mobile content when deciding how to rank your website regardless the size of the screen you are using.
Websites with a mobile version or responsive websites will benefit from the new search engine optimization algorithm. If you do not have a responsive website or a website with a mobile version then you need to consider investing in a responsive conversion. Converting your website to a responsive website is very cost effective compared to starting a new website design from scratch.
Please contact us for more information about the new Google search engine optimization changes and how the new mobile-first change will effect your website rankings.
Facebook Lookalike Audience: A powerful tool to expand your targeted marketing lists
Upload your current email list using Facebook’s custom audience feature. Facebook will take your current email list and match them with current Facebook login email addresses who you can then target with your advertising campaign. Don’t expect every email address in your list to match 100%. Business-to-Business lists can expect a match rate of 40% to 65%.
Using your custom audience list you can now use Facebook’s lookalike audience tool. Facebook will analyze their extremely large amount of data to find similar Facebook users that match your custom audience.
You have two options when optimizing your lookalike matches. The first option is to match for reach and the second option is to optimize for similarity. In most cases optimizing for similarity will lower your potential audience, but the matches will fit your current customer base. Most small businesses conducting Facebook marketing should choose matching for similarity because your advertising spend will be less and your conversion ratio will be much higher. Facebook will have your lookalike audience data ready in less than 24 hours.
Now it’s time to pinpoint your ad campaign even deeper. Using Facebook’s targeting options you can create a highly focused target audience that produces great ad campaign results.
Find out why Downing Media is quickly becoming the most sought-after website design agency in Lake County.
More Than Pretty Pictures
At Downing Media, a pretty design that doesn’t provide results is not considered successful. Working work with our clients, we make sure our designs and usability research accomplishes their business goals. Continue reading…