WordPress Version 4.8 Released

WordPress version 4.8 includes many new features that will help those without coding knowledge edit their website. The following is a quick overview of the new features.

Improved Visual Text Editor
The visual editor is now more user-friendly and hassle-free. The improved editor has TinyMCE features that improved the visual editor.

Easier to add Links
The new editor makes it much easier to add links. Clicking on the hyperlinked text area expands the space in preceding the text.

Audio Widget The update includes an audio widget.

Accessibility on the Admin Screen
Headings on the admin screen are now well organized.

Some themes will require updating to make them compatible with the latest WordPress update. As always, it is recommended that you create a backup of your theme and database before attempting a WordPress update.

Here is a great blog post explaining why it is very important to keep your WordPress installation updated.

Why Should I Keep WordPress Updates

Security is arguably the most important reason why you should keep your WordPress website up to date.

WordPress currently powers 23% of all websites in the world. Due to it’s immense popularity, WordPress is a popular target for hackers, malicious code distributors, data thieves, and wanna be hackers.

Use Long-tail Search Phrases to Target Highly Competitive Keywords

What Are Long-tail Keyword or Long-tail Phrase?

Long-tail keywords are search phrases that contain three or more words. Most searches are done via mobile devices and contain a search phrase and not just one keyword.

How to Implement Long-tail Search Phrases When Conducting Search Engine Optimization

The first step is to figure some of the top long-tail search phrases. Head over to google and enter the main keyword that you want to target. Google will usually give you some examples of related searches that contain long-tail keywords. This is a very good starting point.

In this example we searched for “miami real estate.” Google then provides three other search phrases that is a good starting point for your custom blog content or even content for your main pages.

Benefits of Long-tail Search Phrases or Long-Tail Keywords

The biggest and most important benefit is lower keyword competition! As we mention previously, long-tail keywords usually have lower competition than a keyword with only one word.

Downing Media is an experienced internet development and internet marketing company. We develop strategies for both large and small business that drive traffic and sales! Contact us today for a free consultation.

Building a Minimal Viable Product? Three Reasons to Choose Ruby on Rails


When developing a Minimal Viable Product (MVP), it’s usually best to release your web application quickly in order to test the marketability of your idea. Developing an application with Rails is usually much faster than if you would have used another programming language.


It’s possible to develop an application using Rails in a shorter time than if you used other programming languages. The time saved developing the application reduces the development cost. There is an an old saying: “Time is Money”

Easy to expand

It’s possible to expand Minimal Viable Product (MVP) into full-featured Ruby on Rails web application. There is no reason to start over when you expand the Minimal Viable Product.

WordPress NextGEN Gallery Plugin SQL Injection Vulnerability

A new SQL injection vulnerability was found in the WordPress NextGEN Gallery plugin. NextGEN is a very popular WordPress plugin that has well over 1 million active installs.

In order to protect your website, users of the NextGEN plugin should immediately update to version 2.1.79. This is a very severe vulnerability, so we are expecting a large amount of website will be compromised.

The experts at Downing Media are always available if you need help updating the plugins or conducting a security audit your website. We also have the ability to clean hacked website or websites with viruses.

Why Mobile Friendly Websites Are Important

In 2016, mobile and tablet internet usage exceeds desktop for first time worldwide!

“This should be a wake up call especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly. Many older websites are not,” commented Aodhan Cullen, CEO, StatCounter.Mobile SEO Website Traffic Trends
Read more about mobile and traffic overtaking desktop traffic at Stat Counter

Google’s promotional materials that clearly illustrate the importance of mobile optimization:

  • Today, more people search on mobile phones than computers.
  • People are five times more likely to leave a site if it isn’t mobile-friendly.
  • Over half of mobile users will leave a website if it takes longer than three seconds to load.

I need to rank better on Google, but I don’t have a mobile friendly website. What are my options?

Small businesses have a few option when they want to optimize their website for mobile phones in order to rank better on Google and . They can either convert their existing design to a mobile friendly responsive design or start a new website design from scratch.

After analyzing your existing website, the expert website designers at Downing Media, will go over the pros and cons of both options. In many instances, a mobile friendly responsive conversions along with some minor design changes is all you will need to fulfill the requirements Google recommends.